According to the Global Internet Phenomena Report, Netflix is currently the ruler of the world’s global internet traffic, and video streaming adds up to 58% of all Internet’s traffic volume. Other activities such as online gaming and live events are also on the rise these days and could see higher numbers in the coming years.
These are the top 5 application categories by traffic share:
- Video streaming (57.69%): It is currently the top application type on the internet, which includes services like Netflix, YouTube and Amazon Prime. Also, video sharing on social media and even direct video connectivity like video conferences and FaceTime calls, are included in this category.
- Web (17.01%): Web traffic includes web browsing and HTTP downloads that don’t attribute to an individual application.
- Gaming (7.78%): Gaming traffic includes downloads made from major gaming network and from the traffic for specific games. Each year more games are bought via download now, and some are huge! For example, the popular western Red Dead Redemption 2 has a size of over 105 GB!
- Social (5.10%): Social networks are still huge around the world, with Instagram as number 1 and Facebook as number 2 in the most popular social media sites.
- Marketplace (4.61%): Online markets such as iTunes, Google Play, App Store and Windows Store. This category also includes the regular updates we have to download for all major device types, such as our phone’s operative systems.
It’s fascinating what data can tell us about our behavior when using the Internet. It also shows us where the market is going and where companies are focusing their efforts on, such as Disney’s multi-million Disney+ service and the development for online crossplay between our favorite gaming consoles.
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