As the numbers of women casino-goers rises, casinos are changing to meet those players' needs and interests In particular, slot machines are changing to attract these new gamers. Gamer designers are focusing their efforts on creating new slot machines that feature women in proactive, hands-on roles to ensure that women at the casino will have a gaming experience that meets their expectations.

Women at the Casino

The percentage of women who play online cash slots at the online casino is growing. The gaming industry is taking notice, including  game developers who have begun to focus their efforts on creating new slots experiences that are more female-friendly.

Market research shows that women are attracted to games that show females in roles of authority and influence. By featuring such games, women gamers return to the casino again and again as they experience more enjoyable and more meaningful gaming experiences.

For most of casino history, gaming was seen as a male-dominated activity but, as increasing numbers of women visit the casino, that perception is changing. Female gamers include both high-stakes VIP players and casual budget players as well as those who play on online platforms and at brick-and-mortar casinos.

What’s driving the move? How have casinos begun to respond to the shift?

Casinos Draw New Gamers

Even before the COVID pandemic of 2020, there was a significant surge in casino gaming both online and on-site. When the closures started to hit, online casinos experienced a momentous upsurge as people searched for ways to stay entertained while "sheltering in place".

Women were especially affected with new home and family responsibilities during this time and many turned to the online casino as a way of enjoying some downtime amidst the chaos of isolation. Online casino gaming increased for both men and women during the COVID era but the increase for women was more pronounced, highlighting a general narrowing of the gaps between men and women online casino gamers.

Casinos have become aware of this new, previously untapped population and are working to draw them in with specifically female-centered games.

Studies show that the highest population of women casino gamblers is in Sweden. That's followed by Spain, Italy and the UK. Interviews with women gamers indicate that one of the main factors driving the increase is the easy accessibility of mobile gambling.

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Since women tend to multi-task more often than men, having casino gaming online allows women to open the casino at a moment's notice for a quick game while they wait for a car pool, wait for a cake to rise in the oven or sit in the stands at a child’s game.

In addition, in traditional societies, where there are certain “expectations” regarding the role that women are expected to play in society, the easy and anonymous accessibility of the online casino gives women the ability to enjoy casino gambling without incurring the disapproval of their family and friends.

Targeted advertising, along with the rise of social media, plays a significant role in attracting women to the online casino. Platforms like Instagram, X and Facebook make it easier for online casinos to reach out to female audiences. They can send targeted messages to women that offer special woman-centered games and promotions.

Game Development

It's not only as players that women are becoming more prominent in the casino industry. Women are also becoming more visible behind the scenes as developers, publishers, designers and at all levels of management, both at online and land-based casino venues.

In Malta, a hub for the game development sector, there are over 6000 people employed, 43% of whom are women. The All-In Diversity Project, a business resource for diversity, equality and inclusion, issued a report recently that notes that in Malta, 28% of the top positions are held by women.

The casino industry is evolving as it strives to meet the needs of women gamers. In the near future, we can expect to see an increase in female-focused advertising campaigns as well as an increase in the variety of games that feature women in strong roles.

Some of the best women-centered casino slots include:

Cleopatra's Gold Franchise

The popular Cleopatra's Gold slots franchise features three different slot machines --  Cleopatra’s Gold, Jackpot Cleopatra’s Gold and Jackpot Cleopatra’s Gold Deluxe. This series highlights the Empress Cleopatra, one of Egypt's best-known rulers, who not only successfully ruled Egypt, but also enjoyed a private life of adventure and romance.

The Cleopatra slots feature the powerful Cleopatra but each machine displays a different aspect of her rule.  In Cleopatra’s Gold, the first in the series, animating Cleopatra and Pyramid symbols are highlighted on the screen along with free spins, a multiplied Wild and a bonus round that delivers an additional 15 free spins.

Jackpot Cleopatra’s Gold offers in-game multipliers, a Jackpot Cleopatra’s Gold Free Game Feature, tripled prizes, respins and a progressive jackpot competition.

Deluxe Jackpot Cleopatra’s Gold slot machine spices things up with free spins, scatter wins, and multipliers – plus another progressive jackpot prize.

Enchanted Garden

The Firefly Princesses dominate in the enchanting Enchanted Garden slot to bestow big wins whenever multiple Firefly Princesses appear. There are plenty of free spins in the free spins round and respins if the firefly symbol appears on a free spin with all prizes tripled on all free spins. If a Fairy Princess lands on reel 5 together with a Garden symbol on reel 1, a bonus feature awaits to award bonus wins.

Tarot Destiny

The tarot card reader holds the mystery of tarot card fortune-telling in the Tarot Destiny slot machine. The enigmatic Tarot Card reader dominates the screen along with Crystal Balls and a Hold and Spin feature that retriggers the free spins round. Free spin winning payouts are multiplied -- the multipliers increase with every retrigger.

Girl Power rules at SlotoCash online casino! We're waiting for you!

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